An alarming article is circulating on the web about B&N and Nook. Here are my thoughts on the matter. And, I’m not just talking about nook — but about kindle and an overall retail strategy for authors. We used to think that moving from retailer to retailer was giving authors “control” of their books. The reality is not quite so simple, and, if we’re not careful, authors will be learning that the hard way.
Social media can be a very powerful tool in promoting and selling your books. This post talks about how to devise a social media strategy that is easy to implement but gets you the most return on your efforts.
“How do I grow my newsletter?” This is an extremely common question among authors. They read about the importance of newsletters on various book marketing blogs or other author websites — I’ve written about it myself. And, by the time they get signed up for a newsletter service (Mail Chimp being the most popular) and […]
In this first part of a three part series on book marketing in 2016, I present an analysis of the book market from 2011 to the present to see how breakout authors were successful and what lessons can be applied to promoting books in the current market.
As the head of the publishing venture Apocalypse Weird, and the founder of the author support service ThirdScribe, I pay A LOT of attention to the production cost and sales pricing of books. I would hazard to say that at this point there are very few people on the planet more familiar with the costs of book production than me. Here are my thoughts on how and why they are priced as they are, how to promote them, and how readers can get them for cheap.